TORONTO--(BUSINESS WIRE)--

Liquid Nutrition Group Inc. (“Liquid Nutrition” or “Company”) (TSX-V: LQD.V and LQD.WT) announced today a major franchise deal in Quebec which will more than double the number of Liquid Nutrition stores in the Province. Ten new retail locations are scheduled to open throughout Quebec beginning in the spring 2012.

“This deal will see Liquid Nutrition expand from its roots in Montreal to the rest of the Province,” said Glenn Young, President, Liquid Nutrition Group Inc. "Created in Montreal in 2005, Liquid Nutrition now has six franchises in Montreal and the deal announced today clearly shows the market for healthy and delicious nutrition is growing well beyond our original market."

Montreal and Quebec City business leaders Alain Lambert, Mario Jacob and Nancy Roy secured the Liquid Nutrition franchises for Quebec. "The entrepreneurial team of Alain, Mario and Nancy is the perfect partnership for us," said Glenn Young. "The combination of deep business experience and a commitment to a healthy lifestyle will be a great driver with the expansion in the Quebec market.”

A committed high performance road cyclist and successful entrepreneur Alain Lambert commented, “Every year I compete in high performance road cycling events as an amateur that cover hundreds of kilometres and are similar to racing one week at the Tour de France. As a father of six children who also runs a business I have to make healthy and convenient choices to make sure I can compete. Liquid Nutrition is an important part of my training regime and keeps me healthy while ensuring my time is well managed.”

“Montrealers love Liquid Nutrition and I know the people in the rest of Quebec will also get on board with the Liquid Nutrition lifestyle,” said Vincent Lecavalier, Tampa Bay Lightning Captain, Stanley Cup Champion, and member of Team Liquid. “I’m proud to be a part of this trail-blazing initiative bringing healthy, active living to people everywhere.”

Following the success in securing franchise partners in Toronto, Vancouver, Ottawa, and Kingston, Liquid Nutrition Group announced a recent expansion in the Middle East and continues to aggressively expand across Canada and North America.

Liquid Nutrition offers more than 25 different functional beverages prepared fresh for each customer. From protein drinks to meal replacements, Liquid Nutrition is geared for anyone who wants to take control and improve their health. An athlete who is focused on muscle recovery or even simple rehydration, a business executive who doesn’t have time to eat properly but needs high performance at work, or a mom who is juggling career, kids and staying fit and healthy.

About Liquid Nutrition Group Inc.

Liquid Nutrition Group Inc. (LNGI) (TSX-V: LQD.V and LQD.WT) is a functional beverage, vitamin and supplement store brand committed to bringing healthy and delicious eating to communities around the world. Through its wholly-owned subsidiary Liquid Nutrition Franchising Corporation, LNGI is currently the franchisor of six stores located in Montreal, with franchise commitments and expansion opportunities throughout Canada, the United States, and the Middle East as well as license opportunities internationally. For store locations, business opportunities or more information visit http://www.liquidnutrition.com. Please join Liquid Nutrition on Facebook and follow us on twitter @liquidnutrition.

About Team Liquid

Comprised of pro-athletes and experts in the world of sports, fitness and nutrition, members of Team Liquid were selected based on their personal and professional dedication to healthy active living. To learn more about Team Liquid and view the full roster, visit http://www.liquidnutrition.com/en/team_lq.php.

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Liquid Nutrition Announces Major Franchise Deal in Quebec