Friday Night Inc () said its subsidiary, Alternative Medicine Association (AMA) is to start manufacturing and distributing products under the well-known Krypted vaping brand.

With most popular cannabis brands now wanting a presence in the critical Las Vegas market, AMA is attracting new brand-expansion conversations daily, and Krypted is the fourth brand to be added to Nevada-focused AMA's exclusive manufacturing and distribution network.

The Krypted team will be in Las Vegas next week for the kick-off meeting and to prepare for the initial production run, Friday Night revealed.

AMA has already obtained state approval for their logo and product names and the first sales should occur by 15 September.

Terms include making AMA the exclusive manufacturer & distributor in Nevada for an initial term of three years, renewable annually after that, with a 15% production royalty.

Krypted, a big name in the California vaping scene, is providing AMA with all packaging and marketing support.

Intriguingly, Friday Night said AMA would launch an apparel and merchandise brand on 15 August, so if you've ever wanted to wear a pair of AMA-branded socks, now's your chance.

AMA said it has recruited an industry lifestyle branding and marketing veteran to rebrand and establish a comprehensive lifestyle approach that will expand and maximize AMA's presence within the Vegas market.

Friday Night sees AMA as a lifestyle and a global brand that will transcend into multiple business verticals that support AMA's core business.

Meanwhile, Friday Night revealed that demand for recreational cannabis continues to increase.

We look forward to our next fiscal year that began on August 1st, 2017, and the new challenges and rewards this year will bring us. With everything going on, we are confident that we will continue to outperform," said Mark Zobrist, the chief executive of AMA.

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Friday Night Inc subsidiary Alternative Medicine Association ... - Proactive Investors UK