Opposition supporters take part in an unauthorized anti-corruption rally in central Moscow on March 26.

Alexander Utkin/AFP/Getty Images

When you hear the words Russia and internet, you probably think of Kremlin-backed hacking. But the internet is also a powerful tool for Putins opposition. Last month, the internet helped spark Russias largest anti-government protests in five years. Russia respondedby blocking access to webpagesthat promoted demonstrations.

This is part of a larger story. Just a few years ago, Russians had a mostly free internet. Now, Russian authorities would like to imitate Chinas model of internet control. They are unlikely to succeed. The Kremlin will find that once you give people internet freedom, its not so easy to completely take it away.

I lived in Moscow in 2010 after spending years researching internet activism in China. I quickly found that Russia and China had very different attitudes toward the web. The Great Firewall of China blocked overseas sites such as Twitter, Facebook, and YouTube. In Russia, by contrast, you could find almost any information online. This was largely because Russian authorities didnt view the internet as a serious political threat. That changed in late 2011 and early 2012, when Moscow was the site of the largest anti-government protests since the end of the Soviet Union. Social media helped organize those demonstrations, and President Vladimir Putin took note. A law that took effect in late 2012, to give just one example, granted Russian authorities the power to block certain online content.

Moscow clearly admires Beijings approach. Last year, former Chinese internet czar Lu Wei and Great Firewall architect Fang Binxing were invited to speak at a forum on internet safety. The Russians were apparently hoping to learn Chinese techniques for controlling the web. Russia has already taken a page or two from Chinas playbook. While Facebook and Twitter remain accessible in Russia, at least for now, a Russian court ruled to ban LinkedIn, apparently for breaking rules that require companies to store personal data about Russian citizens inside the country. This could be a warning to companies like Google, Twitter, and Facebook, which risk being blocked in Russia if they refuse to follow such rules.

Both Russia and China have made clear that they wish to regulate the internet as they see fit, without outside interference. Chinese President Xi Jinping has stressed the importance of internet sovereignty, which essentially means that individual countries should have the right to choose their own model of cyber governance. Putin has taken this idea one step further by calling the internet a CIA project. By this logic, Russia needs to proactively protect its own interests in the information sphere whether by cracking down on online dissent or using the internet to spread its own version of events.

Russia internet expert Andrei Soldatov, author of the book The Red Web, says the Kremlin certainly looks for something close to the China approach these days, mostly because many other things failedfiltering is porous, global platforms defy local legislation and are still available. Soldatov says that the government would like to have direct control of critical infrastructure such as the national system of domain distribution, internet exchange points, and cables that cross borders. He adds that this approach, which may not even be successful, would be more of an emergency measure than a realistic attempt to regulate the internet on a day-to-day basis.

Chinas method has worked because Beijing has long recognized the internet as both an economic opportunity and a political threat. Chinas isolated internet culture has given rise to formidable domestic companies. It was once easy to dismiss Chinas local tech players as mere copycatsSina Weibo imitating Twitter, Baidu imitating Google, and so on. But now, some of these companies, notably Tencents WeChat, have become so formidable that we may soon see Western companies imitating them. In the meantime, Chinese internet users arent necessarily longing for their Western competitors.

In Russia, however, American sites like YouTube have become very powerful. The recent demonstrations were in part sparked by an online report by opposition leader and anti-corruption blogger Aleksei Navalny, who alleged that Russian President Dmitri Medvedev had amassed a fortune in yachts, mansions and estates. Navalnys video on YouTube, viewed more than 16 million times, detailed this alleged corruption. Navalny called for protests after his demands for investigating official corruption was denied by the Russian Parliament. According to Global Voices, the Russian prosecutors officerecently requested the blockingof a YouTubevideo calling on young people to rally.

Russian blogger Elia Kabanov believes that YouTube is now too big to block. I doubt the Kremlin will go there, he said. They blocked LinkedIn mostly because it was a niche site in Russia and nobody cared. And of course the government propaganda machine is using YouTube a lot, so it wouldn't make any sense to block it. If they try to take down protest announcements on platforms on YouTube, Kabanov says, new ones will appear. I really cant see the way for the Kremlin to implement the Chinese model now: Everything is too connected, their own agencies are using all these services.

Russia does have its own domestic social networks, of course. VKontakte (VK), for example, is far more influential than Facebook. Soldatov notes that VK played an unusually big role in the recent protests.But Facebook still has a devoted Russian following, especially among political activists.

No government can entirely control the flow of information. Even in China, those determined to find information can find a tool, say a virtual private network, to jump over the firewall. Russian censors will face a similar challenge. In recent years, there has been an ongoing increase in Russian use of Tor, a browser that can be used to circumvent censorship. As a 2015 Global Voices article noted, the increase in censorship closely mirrors the upward trend in interest towards Tor.

In the short term Russian street protests may fizzle out, especially as Moscow cracks down on dissent. But the story wont end there. The internet on its own will not cause a revolution in Russia, but it can be an effective tool for organization. Beijing figured this out a long time ago, but the Kremlin is learning it too late.

This article is adapted from the forthcoming Attacks on the Press: The New Face of Censorship, a book from the Committee to Protect Journalists.

Future Tense is a collaboration among Arizona State University, New America, and Slate. Future Tense explores the ways emerging technologies affect society, policy, and culture. To read more, follow us on Twitter and sign up for our weekly newsletter.

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Russia Is Trying to Copy China's Approach to Internet Censorship - Slate Magazine