"Selling Arizona" using virtual reality to market Arizona to tourists – ABC15 Arizona

PHOENIX - Theres a new weapon in the fight for tourism dollars. The Arizona Office of Tourism unveiling two virtual reality mini movies to Spring Training fans at ballparks around the Valley.

Shot over 6 days, the films take you on adventure trips - skydiving over the Grand Canyon and mountain biking in Sedona.

The Tourism Office is targeting 3 cities in their overall campaign, Chicago, Seattle and San Francisco.

The virtual reality goggles will be showcased at select Spring Training games involving teams from those cities.

A home run for us is dont just come to the Valley and spend all your time at spring training games. This beautiful weather is all over the state and theres a lot of diversity across the state too, said Scott Dunn of the Arizona Office of Tourism.

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"Selling Arizona" using virtual reality to market Arizona to tourists - ABC15 Arizona

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