BALTIMORE, MD (PRWEB) April 07, 2015

May 4, 2015 The most important competency in the business world today the ability to anticipate future trends and position our organizations to take advantage of them is a mystery to most of the accounting and finance profession.

World-renowned technology forecaster, innovation expert, and New York Times best-selling author Daniel Burrus wants to change that.

Burrus will join forces with the Maryland Association of CPAs (MACPA) and the Business Learning Institute (BLI) on May 4 to launch The Anticipatory Organization: Accounting and Finance The event, part of the MACPA / BLI Speaker Series, will be held at the Hilton Baltimore BWI Hotel .

The need for future-focused strategies has never been greater. In a recent national survey, 76 percent of small business owners say their CPAs are not proactive, and 75 percent have changed firms because their CPAs are providing reactive services rather than proactive advice. Another recent survey found that only 6 percent of CFOs, controllers, and management accountants say they are future-ready.

The Anticipatory Organization model, created and developed by Burrus and Burrus Research, Inc., has changed how many of the worlds most successful businesses plan their future and accelerate growth.

Now, Burrus is bringing what he calls the greatest missing competency the ability to anticipate change to CPAs, CFOs, controllers and management accountants. This model represents a new way of thinking, planning, and acting a paradigm shift thats required in a world of accelerating change, competition, and uncertainty.

Competencies such as reacting and responding (crisis management), being lean and agile, and executing strategy well did not help Blockbuster, BlackBerry, Dell, HP, Sony, and many others avoid major problems. The ability to anticipate the future is a skill; it can be learned. In todays business landscape, it is the most important missing competency.

This special edition of the Anticipatory Organization is about anticipating problems, disruptions, customer needs, and new opportunities before they happen. Its about adjusting the way we approach our businesses, our profession, and our customers to see beyond the media-induced hype of today and identify actionable solutions that will be the catalysts for innovation and competitive advantage. It provides the confidence we need to make bold moves.

The Anticipatory Organization model teaches accounting and finance professionals to actively anticipate what will happen, identify related opportunities, and take action to shape the future by becoming an Anticipatory CPA. By learning how to identify and take action on fully predictable hard trends (trends that will happen) and more easily manipulated soft trends (trends that might happen), we can elevate our relevancy in a world of transformational change.

Read the original post:

Leading futurist Daniel Burrus to teach CPAs how to anticipate future trends and game-changing opportunities