Tomorrow at MIT, I'll be giving a four hour "boot camp" on science communication to a group of graduate students and other interested parties. The session begins with an overview of the "theory" of science communication--why we must do it better, what the obstacles are, and how a changing media environment makes it much tougher than it was during the era when the dude at right was so popular (the same era when the dude at *top* right was about to deregulate the media...). Then, the session goes into a media "how to"--rules for interacting with journalists, media do's and don'ts, and an overview of various key communication "technologies," such as framing. Finally, it ends with a role playing in which the scientists get to try out their chops in a Colbert-style interview, and see if they can stay on message while traversing the very rockiest of media seas. I get the sense there is an increasing demand for this kind of training, which is often not provided in the standard science graduate curriculum. The hunger seems especially strong among the younger set of scientists. Why? Well, consider the write up for another all day sci comm boot camp I did at Princeton ...