OMAHA, Neb., July 24, 2012 /PRNewswire/ --Complete Nutrition, the nation's fastest-growing nutritional supplement retailer, has introduced 3Plenish, its first-ever supplement formulated specifically for endurance athletes. Designed to be taken throughout a workout, the product hydrates athletes more effectively than sports drinks or water and provides essential nutrients demanded for peak performance and recovery.

Research indicates endurance athletes require fuel and hydration to perform at their highest levels during prolonged workouts, and nutrients afterward to fully recover. 3Plenish, developed by a team of scientists and nutritionists, satisfies both the intra- and post-workout needs of these athletes through the exclusive Triple-Core Endurance Blend. This non-stimulant formula packs in each serving the optimal levels of electrolytes for hydration through muscle volumization and high-energy carbohydrates to amplify muscles for sustained strength and longevity. The included essential amino acids help muscles recover during and immediately after workouts.

"When formulating 3Plenish we examined the hydration and nutrient needs of runners, cyclists, CrossFit enthusiasts and triathletes," said Dr. Nicholas Rupcich, Chief Formulator of Product Development for Complete Nutrition. "The clinically effective dose of electrolytes, carbs and amino acids makes 3Plenish a go-to drink mix for all athletes who want to push their athletic limits."

Each package of 3Plenish contains 25 servings of instant-mix powder, available in Lemon Lime and Fruit Punch flavors. To use, individuals mix one scoop of powder with 20 oz. of water and consume throughout the duration of their workouts. 3Plenish is free of stimulants, gluten, aspartame, allergens and other restricted ingredients.

Additional benefits of 3Plenish include a reduction in training-induced cortisol to help preserve muscle and an increase in Type I and Type II muscle fiber size for enhanced power and speed. 3Plenish has also been proven to enable athletes to increase resistance exercise by 100 percent for more strength, tone, mass and endurance.

3Plenish is available at all Complete Nutrition retails stores. Along with the new endurance category of products, Complete Nutrition offers more than 200 exclusive general health, weight-loss and sports nutrition supplements. Employing certified personal trainers, former strength coaches and others experienced in health and fitness, Complete Nutrition differentiates itself from competitors through its consultative approach to nutritional supplements.

About Complete Nutrition

Complete Nutrition is a network of high quality nutritional supplement retail stores whose mission is to create a safe and effective weight management, sports nutrition, and healthy aging program to help customers look better, feel better, and perform better. Since 2005, Complete Nutrition has been helping people achieve their health and wellness goals by offering exclusive supplements at affordable prices. Staff members are athletes, certified personal trainers, nutritionists, and other people with experience in the health and fitness supplement retail industry. For more information about Complete Nutrition, call 866-366-5766 or visit http://www.CompleteNutrition.com

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Complete Nutrition Launches Endurance-Enhancing Product to Help Athletes Reach Goals