BYND Cannasoft Subsidiary Zigi Carmel Initiatives & Investments LTD. filed U.S. Provisional Patent Application 63461609 on April 25, 2023 covering the mechanical structure, operation, and controlling aspects of a treatment device monitored by sensors and capable of stimulating the male sexual organs based on user preferences

ASHKELON, Israel and VANCOUVER, British Columbia, April 27, 2023 (GLOBE NEWSWIRE) -- BYND Cannasoft Enterprises Inc. (Nasdaq: BCAN) (CSE: BYND) ("BYND Cannasoft" or the "Company") announced today that its Zigi Carmel Initiatives & Investments LTD. subsidiary filed U.S. Provisional Patent Application 63461609 on April 25, 2023, covering the mechanical structure, operation, and controlling aspects of a male treatment device for external use capable of gathering information and creating custom programs according to the collected data from the sensors and uploading the data to the cloud. This U.S. Provisional Patent Application marks BYND Cannasoft's third potential candidate that could introduce new advanced haptic experiences to the fast-growing sexual wellness and sextech market.

The male treatment device utilizes artificial intelligence and machine learning algorithms to control its operational parameters based on the user's physiological parameters. The user, or a partner, can control the device with a smartphone app. Data collected by the device's sensors can be uploaded to the cloud where it will be stored to remember user preferences to create a custom experience for the user.

BYND Cannasoftannounced on March 8, 2023that its Zigi Carmel Initiatives & Investments LTD. subsidiary filed U.S. Provisional Patent Application number 63450503 covering the mechanical structure, operation, and controlling aspects of its smart female treatment device. OnApril 25, 2023, the company announcedit received a positive opinion from the Patent Cooperation Treaty (PCT) for its A.I.-based Female Treatment Device. The Patent Cooperation Treaty (PCT) assists applicants in seeking patent protection internationally for their inventions and currently has 157 contracting states. BYND Cannasoft intends to file a similar application with the PCT for its male treatment device.

AnApril 2023 industry reportby Market Research Future projects the Sexual Wellness Market size could grow to $115.92 billion by 2030 from $84.89 billion in 2022. The report cites the growing prevalence of Sexually Transmitted Diseases (STDs), HIV infection, increasing government initiatives, and NGOs promoting contraceptives as the key market drivers dominating the market growth.According to Forbes, the Sextech Market is expected to grow to $52.7 billion by 2026 from its current $30 billion as online sales continue to grow. BYND Cannasoft plans to develop this A.I.-based smart treatment device for men, its A.I.-based smart treatment device for women, and its EZ-G device.

Yftah Ben Yaackov, CEO and Director of BYND Cannasoft, said, "As the multi-billion-dollar sexual wellness and sextech market continues to grow, the industry is undergoing tremendous changes in consumer preferences as devices are increasingly connected online and enabled with interactive content. In this market, A.I., machine learning, and haptic technology have the potential to personalize the operational parameters of sexual wellness devices based on the physiological parameters of the user." Mr. Ben Yaackov continued, "As a corporate lawyer, I recognize the value of licensing our potential A.I. and machine learning patent portfolio to customers in the sexual wellness market and producing innovative new products. The Board of BYND Cannasoft is committed to protecting the company's I.P. covering this potentially lucrative market and bringing this innovative technology to market."

About BYND Cannasoft Enterprises Inc.

BYND Cannasoft Enterprises is an Israeli-based integrated software and cannabis company. BYND Cannasoft owns and markets "Benefit CRM," a proprietary customer relationship management (CRM) software product enabling small and mediumsized businesses to optimize their daytoday business activities such as sales management, personnel management, marketing, call center activities, and asset management. Building on our 20 years of experience in CRM software, BYND Cannasoft is developing an innovative new CRM platform to serve the needs of the medical cannabis industry by making it a more organized, accessible, and price-transparent market. The Cannabis CRM System will include a Job Management (BENEFIT) and a module system (CANNASOFT) for managing farms and greenhouses with varied crops. BYND Cannasoft owns the patent-pending intellectual property for the EZ-G device. This therapeutic device uses proprietary software to regulate the flow of low concentrations of CBD oil, hemp seed oil, and other natural oils into the soft tissues of the female reproductive system to potentially treat a wide variety of women's health issues. The EZ-G device includes technological advancements as a sex toy with a more realistic experience and the prototype utilizes sensors to determine what enhances the users' pleasure. The user can control the device through a Bluetooth app installed on a smartphone or other portable device. The data will be transmitted and received from the device to and from the secure cloud using artificial intelligence (AI). The data is combined with other antonymic user preferences to improve its operation by increasing sexual satisfaction.

For Further Information please refer to information available on the Companys website: http://www.cannasoft-crm.com, the CSEs website: http://www.thecse.com/en/listings/life-sciences/bynd-cannasoft-enterprises-inc and on SEDAR: http://www.sedar.com.

Gabi KabazoChief Financial OfficerTel: (604) 833-6820email: ir@cannasoft-crm.com

For Media and Investor Relations, please contact:

David L. Kugelman(866) 692-6847 Toll Free - U.S. & Canada(404) 281-8556 Mobile and WhatsAppdk@atlcp.comSkype: kugsusa

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 involving risks and uncertainties, which may cause results to differ materially from the statements made. We intend such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. When used in this document, the words "may," "would," "could," "will," "intend," "plan," "anticipate," "believe," "estimate," "expect," "potential," "continue," "strategy," "future," "project," "target," and similar expressions are intended to identify forward-looking statements, though not all forward looking statements use these words or expressions. All statements contained in this press release other than statements of historical fact, including, without limitation, statements regarding our male treatment device, our Cannabis CRM platform, our expanded EZ-G patent application, our market growth, and our objectives for future operations, are forward looking statements. Additional regulatory standards may be required, including FDA approval or any other approval for the purpose of manufacturing, marketing, and selling the devices under therapeutic indications. There is no certainty that the aforementioned approvals will be received, and all the information in this release is forward-looking. Such statements reflect the company's current views with respect to future events and are subject to such risks and uncertainties. Many factors could cause actual results to differ materially from the statements made, including unanticipated regulatory requests and delays, final patents approval, and those factors discussed in filings made by the company with the Canadian securities regulatory authorities, including (without limitation) in the company's management's discussion and analysis for the year ended December 31, 2022 and annual information form dated March 31, 2023, which are available under the company's profile atwww.sedar.com, and in filings made with the U.S. Securities and Exchange Commission. Should one or more of these factors occur, or should assumptions underlying the forward-looking statements prove incorrect, actual results may vary materially from those described herein as intended, planned, anticipated, or expected. We do not intend and do not assume any obligation to update these forwardlooking statements, except as required by law. Any such forward-looking statements represent management's estimates as of the date of this press release. While we may elect to update such forward-looking statements at some point in the future, we disclaim any obligation to do so, even if subsequent events cause our views to change. Shareholders are cautioned not to put undue reliance on such forwardlooking statements.

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