The Drum has launched a new podcast series, which will take listeners behind the scenes on iconic work and discuss the latest creative trends with guests like British photographer Rankin and Ogilvy ECD Jules Chalkley.

Have you listened to the Anatomy of an Ad podcast yet? / The Drum

Throughout the episodes, reporter Amy Houston will be chatting to experts on topics such as LGBTQ+ representation in advertising, tackling ageism in adland and how big tech companies are hindering womens health campaigns.

The series features conversations with some of advertisings top thinkers, including creatives from Acast, Rankin Creative, MadeBrave and Ogilvy.

Leading independent podcast company Acast is sponsor of the series. In the debut episode, we hear from its global head of creative Jack Preston about what makes a good audio ad, some of his personal favorites and how brands can get a little bit more creative in the space.

Brands should be spending money [and] putting in time and effort to work with composers and audio sound designers to help craft ads, Preston said.

Podcasting is an area where spoken word rules and a lot of the time you can deliver a message succinctly and powerfully, but integrating those creatives within the process can be valuable.

Each week a new episode of Anatomy of an Ad will be available on The Drums newly-launched podcast hub, which also hosts The Drum Network show and TV Talks presented by John McCarthy and Hannah Bowler.

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The Drum Launches Anatomy Of An Ad Podcast Series To Delve Into Creative Trends - The Drum