Thomas Knights has pulled together an exhibition focused entirely on hot red headed men, after suffering years of discrimination because of his own red hair. Photo: Peter Rae

You won't see their faces on the covers of magazines, splashed across billboards or at the top of the credit roll. Good luck finding them strutting downthe catwalk or gracing the silver screen.

Tacitus spotted them first in Scotland, the middle-ages cast them as vampires, the brothers Grimm threw them in with sorcery, and Gulliver found them "libidinous and mischievous," on his travels in 1726.

Fiery women and weak men, the historical fiction reiterates. After at least a thousand years of discrimination, Thomas Knights has had enough.

Thomas Knights Red Hot 100 exhibition at the Deutcscher and Hackett Gallery Photo: Supplied

"I want to reclaim the red and re-brand the stereotype," said the world-renowned photographer, who has grown tired of hearing reports of red-heads being ostracised and bullied.

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"We have been conditioned to think that ginger men are ugly and weak," he said.

"How did this happen? When did ginger men say that they are not aspirational, now it's so ingrained into our psyche that it's almost unimaginable to think of a red-haired super hero."

"I wanted to flip this on its head and present the redhead male as the ultimate alpha-male."

Continued here:

Red hot red heads come to Sydney