Yesterday in my Digital Media class I showed students several videos about the Internet of Things. The first I showed them was an explanation from IBM, produced in 2010. The second was a recent video from the Shots of Awe channel on YouTube. We compared the differences and similarities of the two videos. Some were obviousIBM put a premium on data, while Jason Silva focused on the impact the Internet of Things would have on us. One key similarity was the highly positive narrative about IoT.
The discussion, as it often does whenever I talk to my undergrad students, eventually led back to how to balance that future vision of machine- and data-driven lives with what it means to be human. One student pointed to the movie Interstellar (which I havent seen) and noted that there was a storywhere the machines and humans worked well together, which seemed more realistic to her than robot overload tropes.Others worried about security and the increasing reliance on energy for our functionality. Some worried about losing basic human capabilitiesdeep reading, map-reading, analog conversation, etc.butother students argued this was more of a forecast concern than reality.
In the end, they were more skeptical of the hype, on either side of the discussion, than they were with possibility of smart appliances surrounding our lives.
All thatmatches up well with a study about IoT, released yesterday by Affinnova, a Massachusetts-based consulting and research firm owned by Nielsen. Most of my students had maybe heard the term, but didnt know much about the Internet of Things. Affinnova noted from a previous study by Acquity Groupthatonly 4 percent owned an IoT device and 87 percent said they never heard the term, as of this year. This might surprise tech-saturated folks, but it says something about howdisconnected the cutting edge gets with life as most people live it.
Fine, but what about the concept itself? Dont most people want their lives to get technologically smarter?The large consensuswas ehhh? From the study:
92 percent say its very difficult to pinpoint what theyd want from smart objects, but feel that theyll know it when they see it. This means traditional consumer surveys are likely to provide very limited insight, leaving companies unsure about which features to include and how to communicate their value.
What is useful about this study is that it really wasnt just another consumer survey. Affinnovaused four steps to better understand where we are with things of the Internet. First they identified different use concepts, then narrowed use cases down to four: smartlight bulbs, scales, tap water filters and food packaging. Third, 500 participants were asked to scrutinize elements (descriptors, features, claims, benefits and taglines) of the smart devices and finally 500 participants answered questions about, attitudes toward possibilities for the Internet of Things, motivations, barriers, product preferences, demographics and psychographics.
So what did they find? Four clear themesemerged, according to the researchers. Thethemes together sound, to me, like an enthusiasm gap between futurists/developers and potential users. From the report:
Slow down, future: some consumers fear loss of control. Despite what one might think, consumers are shying away from the captivating possibilities of a fully automated life.
I can be in two places at once! Being able to access or control objects remotely is the most desired functionality for smart products with 53 percent of consumers expressing interest.
More here:
Study: The Internet of Things Has An Enthusiasm Gap
- Futurist Serata featuring artist Luca Buvoli at Brown (Nov. 20) [Last Updated On: November 7th, 2009] [Originally Added On: November 7th, 2009]
- FUTUR1SM00GGI [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- ‘Futurism on Film’ Series this month in NYC [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Schedule of Futurist Events in NYC (PERFORMA 09: Nov 1-22) [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- ‘Futurismo/Futurizm: The Futurist Avant-Garde in Italy and Russia’ (Nov. 13 + 14) [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- ‘Beyond Futurism: F.T. Marinetti, Writer’ conference at Columbia (Nov. 12+13) [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Futurism and Cars at the Museo Nicolis [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- MoMA Film Series Marks Centenary of Futurism with Films [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- ‘Bergson+Futurism. Speed in thought’ - Madrid (Nov. 5) [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- ‘The Future in Five Senses: Echoes of Italian Futurism in New York Architecture and Design’ Nov. 16th NYC [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- New World-Wide Climate Treaty in 2010 More Likely [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Tar Sands CCS Myth Shattered [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Smart Grid and Smart Meters Get Big Grants [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Pollution Makes Methane Even More Dangerous [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Climate Change Bill Hearing Video [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- New Satellite to Monitor Water and Plant Growth [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Spiritual Battle Awaits the Deniers and Skeptics [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Effects of Climate Change are Observed World-Wide [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Get Yer Global Warming Science Here [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- TckTckTck Wake up Call — Delay Kills [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Canada’s Awful Gold Rush [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Climate Change Talks Spark Global Backlash by Businesses [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- World May Need Extra Year for Climate Treaty [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Senator Boxer Moves Climate Bill Despite Republican Obstructionism [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Lights out for incandescent lights? [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Sutures from Bacteria [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Remote-Controlled Pigeons [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Apple Announces iPhone Release Date [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- UK Government Envisions a Grim Future [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Top Ten Emerging Technologies for the Environment [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- DIY Mobile Networks [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Stem-Cell Treatment Cures Type 1 Diabetes [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Is Tesla Getting the Electric Car Right? [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- The Future of TV News [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Bruce Sterling on Earth-Friendly Pervasive Computing [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- First Step Toward Organ Regeneration in Humans [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- IBM's "Five in Five" [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Outsourced Journalism [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Is True Global Democracy the Next Great Political Movement? [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- The Risks of Autonomous Robots [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Microsoft Introduces "Tabletop" PC [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Britain Piloting First Biofueled Train [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Self-Healing Plastic [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Bird Population Falls Over Past 40 Years [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- The iPhone Revolution? [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- The End of "Cheap Food"? [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- How to Stop -- Or Live With -- Global Warming [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- MIT Demonstrates "Wireless Electricity" [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Unintended Consequences of Biofuels [Last Updated On: November 8th, 2009] [Originally Added On: November 8th, 2009]
- Time to Focus on the Big Picture in Copenhagen [Last Updated On: December 12th, 2009] [Originally Added On: December 12th, 2009]
- Protests in Copenhagen [Last Updated On: December 12th, 2009] [Originally Added On: December 12th, 2009]
- Mario Guido Dal Monte exhibit [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Futurism News Bulletin, xvi [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Viva il Futurismo! (video trailer) [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- 3 exhibits in Gorizia! [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Forthcoming: ‘Antidiets of the Avant-garde’ by Cecilia Novero [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Pubblicità e propaganda. Ceramica e grafica futuriste at the Wolfsoniana [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Balla’s home scheduled to open in 2010 [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Futurismo a Savona [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- ‘Zang Sud Sud’, Cosenza [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Conference in Rome (Dec. 10) [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Climate Hackergate: A Well-Orchestrated Campaign of Harassment [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- The Sad Story of Cap and Trade [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- How to Waste Trillions on Capturing Carbon [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Smack the Email Hack Attack [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- EPA About to Declare CO2 a Public Danger [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Copenhagen Summit Starts with Virtually There Media [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Climate Scientist Gets Blunt on Trading Scheme [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- One Climate Change Editorial in 56 Newspapers, 45 Countries [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- This Decade Will be Hottest Ever on Record [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Divide and Conquer [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Leave the Coal in the Hole! [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- COP15: Two Agreements Coming [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Climate and Copenhagen News December 10 [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- Sea Level Already Rising on Atlantic Coast [Last Updated On: December 13th, 2009] [Originally Added On: December 13th, 2009]
- ‘Umbria Veloce’ in Perugia [Last Updated On: December 14th, 2009] [Originally Added On: December 14th, 2009]
- An Instable CO2-Filled Ocean [Last Updated On: December 14th, 2009] [Originally Added On: December 14th, 2009]
- ‘Futurismi a Ravenna’ opens Dec. 19 [Last Updated On: December 15th, 2009] [Originally Added On: December 15th, 2009]
- ‘Futurism and the Technological Imagination’ – 30% discount until Jan. 15 [Last Updated On: December 15th, 2009] [Originally Added On: December 15th, 2009]
- Protecting Our Lungs at Copenhagen [Last Updated On: December 15th, 2009] [Originally Added On: December 15th, 2009]