Some 209 travel buyers from all over the world, 130 Philippine travel companies and 200 local travel sellers are expected to attend the 13th Philippine Travel Exchange (PHITEX 2014) as the country gears up for heightened travel opportunities under the Asean economic integration.

This years travel exchange, which opens today at the SMX Convention Center in Pasay City, has a theme, Innovate and Integrate, Empower and Engage.

PHITEX 2014 seeks to demonstrate the countrys even more competitive stance in meeting the demands of the ASEAN integration slated in 2015, while continually promoting travel and tourism in the Philippines. The conference is set to provide a venue for foreign buyers of travel products to discuss business with Philippine tourism suppliers.

Leading the team of empowered speakers during the PHITEX 2014 Educational Seminars is the Chief Operating Officer of TPB Domingo Ramon C. Enerio III on Strengthening The Strategic Alliance Between The Tourism Promotions Board And Its Stakeholders Towards A Challenging Future.

Henry Tenedero, council director for international learning styles will speak on High Impact Techniques To Get Better Value Of Your One-On-One Business Meetings while Ricardo De Vera, MBA/CSP Certified International Consultant will talk on A Call for Cohesiveness: When Management And The Sales/Marketing Teams Effectively Align and Sustain Their Creative Productivity.

Cecilio Tuanquin, sales and operations head, Samsung Electronics Philippines Corporation, will discuss Learning for the 21st Century-Innovation Strategies From The Game Changers.

Tess H. Mauricio, OIC Marketing and Promotions of TPB and PHITEX Project Director, said there will be post-event tours that will not only focus on leisure but will also be travel for a purpose.

While the tours will primarily be for leisure, these will also involve activities geared towards sustainability and preservation of the environment for the next generation, added Mauricio.

The post-event tours include trips to Laoag/Vigan, Tagaytay/Puerta Galera, Puerta Princesa, El Nido, Legazpi/Sorsogon, Boracay, and Bohol/Cebu, incorporating social tourism activities such as tree planting, building of houses, coral transplant and mangrove protection, among others.

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Global travel buyers converge in PH for PHITEX