The stereotype of male attractiveness has always been tall, dark and handsome. But while that guy is off topping up his tan or dying over the greys that detract from his perceived allure, a pasty, freckled, fiery rival is busy usurping him.

That's right, the brunette man's monopoly on handsomeness is under siege from an unlikely candidate: the ginger.

The rise of the redhead is upon us, and not a minute too soon. There's room for more than one type up on that pedestal of desirability and now redheads who make up 2 per cent of the population have stepped up.

Louis Evans has come a long way after being the victim of anti-ginger bullying at school.

Prince Harry is arguably the leader of a pack of notable redhead men in public life that includes actors Ewan McGregor, Damian Lewis, Michael Fassbender, Jesse Tyler Ferguson and Rupert Grint. Comedian Tim Minchin has been so stigmatised he wrote a song about it, aptly titled Prejudice.

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Proving this rise from the ashes is model Louis Evans, who recently toured Australia after setting the modelling world abuzz. One of the most popular new faces of London's exclusive Bookings Models agency, Evans has come a long way since being the victim of anti-ginger bullying at school.

He certainly feels the tide is turning red; when asked if redheaded men have been treated differently from redheaded women, he laughs and remarks how far ginger men have come in a short time.

Simon Simpson has noticed a "ginger-loving trend" recently.

In the past year photographer Thomas Knights ran the RED HOT campaign featuring a series of topless photographs of highly attractive ginger men because "guys with red hair don't have the positive role models that girls do.

Excerpt from:

Why red hair is now red hot for men