I’m SO excited to share details about NASA’s newest, coolest, never-been-done-before sustainability initiative, LAUNCH:Water.

Accelerating Innovation for a Sustainable Future.

We’ve been working on this project for some time — an innovative collaborative process to “launch” ideas, or disruptive green technologies, that address some of this planet’s growing pains.

All props to NASA’s Robbie Schingler, who envisioned a barcamp-type atmosphere to discuss sustainability challenges. We’d been looking for ways to tell our Space Station green story, and this concept fit the bill. We pulled together a team of creative folks, all bringing together different strengths, to birth theLAUNCH:Water incubator we’ll debut next week.

We wanted a TED-style event but with teeth, where we can chomp into issues and mash-up new approaches and solutions.

We created LAUNCH as a global initiative to identify and support the innovative work that is poised to contribute to a sustainable future. We want this process to accelerate solutions to meet urgent challenges facing our society. That’s the goal: to make a difference, leave this world better tomorrow than it is today.

We chose water as a logical starting point because it’s an issue we deal with on Space Station every day in orbit. Not only is water a critical commodity for our orbiting pioneers, but for so many living on our home planet.

Scarcity within a hostile environment is something we Earthlings and space travelers share.

So what is LAUNCH:Water? We are working with our founding partners, USAID,State Department, and NIKE, to allow 10 water-related emerging technologyinnovators the opportunity to present their ideas to a small group of thought-leadersfrom varied disciplines for a two and a half day conversation about possibilities. We break into small impact rotations to discuss content-focused issues/opportunities that affect each innovator individually. We have a team working with the innovators to develop how we shape these impact sessions for maximum benefit. Our hope is to use these structured conversations to leap-frog these ten innovators further down the path toward success in solving water issues facing our planet.

Why NASA? Because we’re problem-solvers — against all odds.

We solve problems. That’s what we do. I like to call it our brand reduction sauce– after all the ingredients are thrown into the pot and cooked and the essence is left behind. So why not convene a group of expert problem-solvers in various disciplines to address issues we face both on Earth and in the heavens above? LAUNCH is a gathering of problem-solvers to solve one MAJOR problem:

how to sustain life ON and OFF Earth.

We’ll live-stream the innovators’ presentations on Tuesday March 16th and Wednesday March 17th, so you can be part of this glorious experiment with us. We have a LAUNCHorg twitter account that we’ll keep updated, as well.

I’m looking forward to meeting all the innovators in person next week. I’m particularly excited about one of the innovations that bubbled up in the process: Manna Energy, run in his spare time by astronaut Ron Garan or @astro_ron on Twitter. You can go to their website or @MannaEnergy twitter feed to learn how they’re deploying water filtration devices in more than 400 schools in Rwanda, along with biogas generators and high efficiency cookstoves at 300 locations. Gives me goosebumps.

We’ll have so much to share as we move toward our inaugural event next week. We plan to serve “recycled water” just like our astronauts drink on Station, BTW. I guess we can’t serve it in paper cups or plastic bottles — neither are friends of the environment. Yet, if we serve in glass cups, we’ll have to wash them with water and detergent — not nice to the our planet either. Our most sustainable option will be to squirt “reformed urine” directly into the mouths of our guests. Now that will be a sight to see, won’t it? Good thing we’re live-streaming the event.

Stay tuned for frequent updates from the field.

Crosspost on BethBeck’s Blog and GovLoop.