Fear of the unknown

For some people, generative AI tools feel as if theyve come on fast and furious. OpenAIs ChatGPT broke out seemingly overnight, and the AI arms race is ramping up more every day, creating continuing uncertainty for workers.

Carolyn Montrose, a career coach and lecturer at Columbia University in New York, acknowledges the pace of technological innovation and change can be scary. It is normal to feel anxiety about the impact of AI because its evolution is fluid, and there are many unknown application factors, she says.

But as unnerving as the new technology is, she also says workers dont necessarily have to feel existential dread. People have the power to make their own decisions about how much they worry: they can either choose to feel anxious about AI, or empowered to learn about it and use it to their advantage.

PwCs Scott Likens, who specialises in understanding issues around trust and technology, echoes this. Technology advancements have shown us that, yes, technology has the potential to automate or streamline work processes. However, with the right set of skills, individuals are often able to progress alongside these advancements, he says.In order to feel less anxious about the rapid adoption of AI, employees must lean into the technology. Education and training [are] key for employees to learn about AI and what it can do for their particular role as well as help them develop new skills. Instead of shying away from AI, employees should plan to embrace and educate.

It may also be helpful to remember that, according to Likens, this isnt the first time we have encountered industry disruptions from automation and manufacturing to e-commerce and retail we have found ways to adapt. Indeed, the introduction of new technology has often been unnerving for some people, but Montrose explains that plenty good has come from past new developments: she says technological change has always been a key ingredient for societys advancement.

Regardless of how people respond to AI technology, adds Montrose, its here to stay. And it can be a lot more helpful to remain positive and look forward. If people feel anxious instead of acting to improve their skills, that will hurt them more than the AI itself, she says.

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