Known by most of the industry as Bob Iger, the CEO of Disneys name has started to trend on X as Eiger due to Elon Musks misspelling across multiple tweets.

The embattled owner of the social media platform was attempting to put the Disney CEO on blast Thursday because after suspending ad buys with X over swirling antisemitic rhetoric and ad placements, the studio continues advertising with Meta despite an incendiary lawsuit filed against the studio on Wednesday.

Bob Eiger thinks its cool to advertise next to child exploitation material, Musk firsttweetedThursday. Real stand up guy.

This message came with a retweet of aCNBC reportabout New Mexicos Wednesday lawsuit against Meta Platforms and Mark Zuckerberg alleging that the companys platforms enabled child sexual abuse material to be distributed and that it failed to identify alleged predator networks, according to CNBC.

Why no advertiser boycott, Bob Eiger? Musktweeted10 minutes later with adirect linkto the CNBC story. You are endorsing this material!

The billionaire didnt tag Iger, but other users are in response to the news of the investigation and lawsuit.

Bob Iger only boycotts platforms that promote free speech, another user wrote inresponseto Musks second tweet. If hes not boycotting you then youve got a problem.

Another user played off of the Disney CEOs first name.

How about a Bobcott?? David Milsnertweeted. Asking for a friend

The surname snafu was largely ignored by Musks followers, who appeared to propagate the incorrect spelling in their responses to his tweets. Many took Musks side in the argument, while others inserted their own opinions or criticized the tech mogul for being a hypocrite.

My dude. Your platform literally shares this stuff and much worse next to ads, one userwrote.

Wait until you find out about the sexist and racist posts on Twitter! anothertweeted.

Musk responded to a comment asking why Disney hadnt fired Iger yet, saying that he should be fired immediately.

Walt Disney is turning in his grave over what Bob has done to his company, Muskadded.

Read up more of the discourse below:

The post Bob Eiger Trends on X After Elon Musk Blasts the Disney CEO With Multi-Tweet Typo appeared first on TheWrap.

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'Bob Eiger' Trends on X After Elon Musk Blasts the Disney CEO With Multi-Tweet Typo - Yahoo Entertainment