Vegan ice cream brand JUSTice Cream recently launched in Chicago with plans to donate 100 percent of its profits to grassroots organizations that are fighting for social justice. The woman-led company was founded by Hialy Gutierrez to address social issues such as the misconceptions about veganism, human and environmental exploitation, and food industry practices. JUSTice offers a variety of flavors, each of which supports a particular cause, such as:

JUSTice Cream has so far raised nearly $9,000 through a GoFundMe campaign to help with startup costs, equipment, and supplies. The company is also accepting in-kind donations, such as ice cream equipment or accounting help, to help reduce expenses.

The ice cream brand plans to operate through pop-ups in Chicago this summer and distribute pints through local co-ops and neighborhood markets this fall before offering out-of-state delivery.

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New Vegan Ice Cream Brand Launches to Fight for Social Justice - VegNews