The worlds billionaires arepouringmoney into age-reversal investments.

Last September, it came out thatJeff Bezos had invested in Altos Labs, a company pursuing biological reprogramming technology. Reprogramming is the scientific term for turning old cells young again. It was discovered in 2012 by Japanese scientist Shinya Yamanaka, who called it a potential elixir of life. The Nobel Prize in Medicine Committeeseemed to agree.

Bezosand Altosarent the only ones.

Theres Google-backedCalico Labs, also focused on longevity via reprogramming. AndLineage Cell Therapeutics, backed by BlackRock, Raffles Capital Management, Wells Fargo, and others.

Coinbase Co-founder and CEO Brian Armstrong recently invested in a company working to radically extend human healthspan using epigenetic reprogramming therapies. Altogether, the anti-aging industry isexpected to grow toover $64 billionby 2026, a 45% increase from its 2020 value ($44 billion).

So, why are billionaires like Jeff Bezos investing in age-reversal or anti-aging tech?

Because they have aLongevity Mindset.

One way to understand the Longevity Mindset is by looking at its opposite.

Most people take the aging process for granted. If theyre disciplined, healthy, and lucky, theyll get 20 or so years of youth, start declining in their 40s, and die sometime between 60 and 80.

They accept that life expectancy is 81.2 years for females and 76.4 years for malesnothing they can do, just take the lemons and make lemonade.

And who can blame them? Nearly every human institutiongovernments, the insurance industry, medicine, religionis organized around this mindset.

The anti-Longevity Mindset is: mortality is inevitable, youth is fleeting.

So, the Longevity Mindset is: mortality is avoidable, youth is extendable.

If that sounds shocking to you, youre not the only one. For years, scientists supporting a Longevity Mindset were shunned, and as a result longevity studies were tabled for fear of losing grant funding.

But medicine has evolved.

Weve entered a period ofexponential medicine: Innovations like genome sequencing, RNA transcriptomics, Wnt pathway modifiers, vaccines, CRISPR, liquid biopsies, CAR-T cells, Gene Therapy, exosomes, and stem cells are just a sampling of the technologies that the worlds billionaires are fast-tracking.

Free from the narrow paradigm of academia, these scientists earn as much as five to tentimesa top professors salary by working for Altos and others.

Ultimately,aging is a diseasea disease that many of the most powerful people on the planet believe can be slowed, stopped, even reversed.

Thats the spirit of the Longevity Mindset.

Examine and assess the six basic areas of life that everyone, whether you live on the margins or in a mansion, must negotiate.

Laying the foundation of a Longevity Mindset doesnt take any capital investment. Everyone has beliefs, a media diet, and a community. Everyone has to sleep, eat, and move around.

In the background, billionaires like Bezos are accelerating the industry, working to bring cutting-edge longevity tech to human beings.

When they do, will you be ready?

This article originally appeared in Minutes and is reprinted with permission.

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