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Series A funding allows Pocket Outdoor Media to expand its active lifestyle business to over 20 new media businesses including Yoga Journal, SKI, Climbing, BACKPACKER and Warren Miller Entertainment

Boulder, Colorado, USA June 30, 2020 Pocket Outdoor Media (POM), the leading endurance sports media platform, today announced the acquisition of the Healthy Living,Fitness, and Outdoor divisions of Active Interest Media (AIM), one of the worlds largestenthusiast media companies. The acquisition by POM coincides with the closing of their SeriesAinvestment from JAZZ Venture Partners, a global investment firm based in San Francisco, with participation from NEXT VENTRES , and Zone 5 Ventures.

Included in the AIM acquisition are: Yoga Journal, SKI, Climbing, BACKPACKER, Warren MillerEntertainment , Oxygen , IDEA Health and Fitness Association, Clean Eating, Vegetarian Times,Better Nutrition, NatuRx, Muscle & Performance , Nastar, Fly Fishing Film Tour, National Park Trips, and SNEWS.

The AIM brands will join POMs existing stable of endurance sports brands: VeloNews,Womens Running, Triathlete , PodiumRunner, Bicycle Retailer & Industry News , VeloPress,VeloSwap, and Roll Massif, a recently acquired event production company that produces aseries of eight iconic Colorado cycling events.

The acquisition brings together best-in-class brands, diversifying POMs media platform andallowing them to better serve active lifestyle enthusiasts and their media partners. Theexpanded business will continue to focus on putting the needs of its readers first, deliveringcontent and experiences across the wide range of activities they are passionate about.

The strength of these collective brands positions us to build the premier active lifestyle mediadestination to meet the needs and interest of our readers on a daily basis, whether theyrebeginners or expertslooking for a training plan, healthy recipe, event coverage, nutritionadvice, injury prevention and more, said Robin Thurston, CEO of Pocket Outdoor Media. Ourmission is to inspire people to do the activities they loveyoga, ride, cook, ski, run, swim, hike, climbwith greater enjoyment and knowledge.

In an evolving media landscape, POM will become the hub for active lifestyle enthusiasts looking to live a balanced and healthy lifestyle. The first phase of their Active Pass membershipprogram was recently launched with perks that include a wide range of premium content,VeloPress books, magazine subscriptions, Roll Massif event access, and training plans througha strategic partnership with Todays Plan.

The synergies of these iconic brands, some of which have been around for over 50 years,uniquely enables Pocket Outdoor Media to deliver an integrated experience never seen before, said John Spinale, managing partner at JAZZ Venture Partners. They have already developed a personalized newsfeed and membership experience that allows readers to access content across the POM brands, and it will only be bolstered as they add the AIM businesses to the experience.

After getting to know Robin and the Pocket Outdoor Media team, it was clear that we share agreat commitment to the communities we serve in Outdoor, Fitness, and Wellness. Ouralignment around our shared values, strategy, and Boulder location made this a natural fit forour people and brands. Pockets new technology platform unifies, personalizes, and syndicatesthe best content around the customer journey. Combining their personalization platform with their membership strategy felt like a home run for the brands and team members of AIMsOutdoor, Fitness, and Active Lifestyle divisions, said Andy Clurman, CEO of Active InterestMedia.

About Pocket Outdoor Media

Pocket Outdoor Media (POM) is the world's leading creator of active lifestyle content. Acrossweb, print, podcast, social and video, our brands engage with over 15 million of the most activeand influential consumers in the world every month. Our brands include: Yoga Journal, SKI,BACKPACKER, VeloNews, Climbing, Womens Running , Triathlete , Better Nutrition, BicycleRetailer & Industry News, Clean Eating , Fly Fishing Film Tour, IDEA Health and FitnessAssociation, Muscle & Performance , Nastar, National Park Trips, NatuRx, Oxygen,PodiumRunner, Roll Massif, SNEWS, Vegetarian Times , VeloPress, VeloSwap, and WarrenMiller Entertainment. Pocket Outdoor Media is headquartered in Boulder, Colorado with officesin San Diego, CA and Toronto, Canada. Learn more at pocketoutdoormedia.com

About Active Interest Media, Inc.

Active Interest Media (aimmedia.com) produces leading consumer and trade events, websites, magazines, podcasts, films, and TV shows that reach 40+ million readers, fans, and attendeesin 85 countries. AIM produces the World Series of Team Roping, the second-richest equestriancompetition in the world. Our brands include Yoga Journal, BACKPACKER, SKI, VegetarianTimes , IDEA Health and Fitness Association, Anglers Journal, Yachts International, Sail, Power& Motoryacht, EQUUS Journal, Horse & Rider Journal, Team Roping Journal, Oxygen, Clean Eating, Log Home Living, Old House Journal, Woodsmith, Garden Gate, Writers Digest,Popular Woodworking, Numismatics , and more. The companys five divisionsthe EquineNetwork, Home Group, Healthy Living Group, Marine Group, and Outdoor Groupalso operatethriving B2B platforms, online universities, and retail events. Core competencies include lead generation (through our Qualified Buyer Program), marketing services (through our in-house agency, Catapult Creative Labs), and video production; Warren Miller Entertainment is the mostsuccessful adventure-film company in history, and AIM Studios is a bustling division dedicatedto digital video. Active Interest Medias customers are smart, engaged, and loyal, and they lookto our brands for trustworthy information and services that will inspire and enable them to enjoy their passions. Learn more at aimmedia.com

About JAZZ Venture Partners

JAZZ Venture Partners invests in companies that extend the boundaries of human performance improving how we live, learn, work, play, and experience the world. We seek breakthroughsat the intersection of digital technology and neuroscience that are influencing the humanexperience, such as augmented reality, artificial intelligence, immersive gaming, andclosed-loop human-computer systems. Our portfolio companies are unlocking human potential in health, mind-body wellness, accelerated learning and training, sports, entertainment, and the enterprise. Learn more at jazzvp.com.

About NEXT VENTRES

NEXT VENTRES is a new venture capital firm designed to maximize growth opportunities inthe exploding sports, fitness, nutrition and wellness markets. With established expertise anddeep connections in these markets as well as proven financial track records, the NEXTVENTRES team is well positioned to create significant value for their investors and theirportfolio companies. Learn more at nextventures.com

About Zone 5 Ventures

Zone 5 Ventures is a venture capital firm focused on helping innovative technology companies at the intersection of sports, media, technology and health and wellness. Leveraging itsextensive network and collective experience in sports, entrepreneurship, technology andoperations, Zone 5 Ventures invests its capital, resources and expertise to help entrepreneursaccelerate growth and innovation. Zone 5 Ventures, along with its partner companies, offers aone-of-a-kind platform to enable its portfolio companies to redefine how the inner athlete in all of us harnesses technology to achieve goals and ultimately improve lives. To learn more about Zone 5 Ventures visit zone5ventures.com

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Pocket Outdoor Media Acquires Three Divisions from Active Interest Media and Completes Its Series A Financing - Club Industry