Woman Advertising J.M. Dolph, Furniture Maker and Undertaker
W. Peppets Art Gallery, Homer, Michigan
Cabinet card, circa 1877

A peculiar advertising photographic pictorial was devised during the 1870s. Women were posed holding signs heralding businesses, their dresses and bodies decorated with life-size objects related to the business. This woman’s hat is adorned with rings from coffin robes. On her chest, she sports a coffin plate, and above and beneath that plate are handles from a coffin. Around her neck is another coffin plate, and coffin chains and paraphernalia hang from her dress. Furniture makers became coffin makers as a natural extension of woodworking skills. The large frame [on the skirt of her dress] indicates this establishment also made frames.

From the wonderful Sleeping Beauty II - Grief, Bereavement and the Family in Memorial Photography by Stanley B. Burns, M.D.

As posted on Liquid Night and picked up by Turn of the Century.