First, artificial intelligence (AI) came for our jobs. Now, its coming for beauty standards by way of AI content creators."

Solely digital renderings and not real people, AI-generated influencers have become brand ambassadors and digital creators, amassing thousands of dollars in revenue through subscription-based content. Apparently, the natural next step was to have them compete in a beauty pageant.

Creator platform Fanvue, whose user base includes both real creators and AI ones, recently announced the Fanvue World AI Creator Awards (WAICAs): the worlds first ever beauty pageant for AI-generated influencers. According to the brand, they've seen exponential growth in AI-generated creators joining its platform since the end of 2023, with digital superstars garnering millions of followers on their platform, Instagram, and elsewhere.

It's true. Digital models Emily Pellegrini and Aitana Lopez, who are AI and not real people, have a combined 591 million followers on Instagram, real-life brand deals, and thousands of loyal subscribers who pay for exclusive content. FanVue says that Lopez earns over $10,000 monthly, and she's far from the only one: their Instagram comments are inundated with thousands of fellow AI-generated content creators promoting access to their private pages for a price.

Remarkably, it's paying off. FanVue expects the AI creator economy, which theyve helped pioneer, to exceed the $1 billion mark this year. This hasnt been possible until recently, the technology simply wasnt there, a FanVue spokesperson tells Glamour. With the help of monetization platforms such as Fanvue, theres been exponential growth in AI creators entering the space, growing their fanbases, and monetizing the connections theyre building with their audiences.

Aitana Lopez . Courtesy of FanVue.

Hence: the creation of the Miss AI pageant, in which AI-generated contestants will be judged on some of the classic aspects of pageantry and the the skill and implementation of AI tools used to create" the contestants. Also being considered is the AI creators social media clout"meaning theyre not just crowning the most beautiful" avatar, but also the most influential."

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Artificial Intelligence Has Come for Our...Beauty Pageants? - Glamour