LOS ALTOS, Calif., Aug. 04, 2023 (GLOBE NEWSWIRE) -- Fast Simon, the leader in AI-powered shopping optimization, today announced Vector Search with advanced AI for eCommerce. Vector Search is able to handle longer search queries and reduce the return of no results compared to keyword search alone. This makes it easier for eCommerce sites to match buyer intent, personalize the shopping experience, answer questions and make product recommendations.

Rather than matching keywords like most eCommerce search engines, Vector Search uses natural language processing and neural networks to analyze a query. Vector embedding maps the words from the search to a corresponding vector to detect synonyms, intent and ranking, and it clusters concepts to deliver more complete results. For example, the search fall wedding guest dresses for black tie event would return relevant results for long dresses, dark colors and options for sleeves, even if the items werent all tagged with the exact keywords.

While many eCommerce search queries today are just one to two words, Gen Z tends to search differently. They often use full sentences and look for contextual results that match their intent. This shift requires a new approach to search that goes beyond keywords to understand the meaning, said Zohar Gilad, CEO of Fast Simon. As the next generation of shoppers, meeting the expectations of Gen Z is crucial for retailers who want to stay relevant.

Vector Search is Fast Simons latest innovation, helping eCommerce brands enhance the online shopping experience. Key benefits include:

For more information about Vector Search, visit the Fast Simon blog.

About Fast Simon Fast Simon is the leader in AI-powered shopping optimization. Its revolutionary platform uniquely integrates shopper, behavioral and store signals for strategic merchandising and optimized shopping experiences that dramatically increase conversions and average order value (AOV). Fast Simon powers shopping optimization at thousands of fast-growing merchants and sophisticatedbrands, including Steve Madden, Natural Life and Motherhood. Fast Simon integrates seamlessly with all major eCommerce platforms, including Shopify, BigCommerce, Magento, Microsoft Dynamics and WooCommerce.

Media Contact: Liesse Jayalath Look Left Marketing fastsimon@lookleftmarketing.com

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Fast Simon Launches Vector Search With Advanced AI for ... - GlobeNewswire